Portfolio-Kratikesh M.

About Me

Results-driven product marketing professional with 4 years of experience in crafting clear messaging, positioning, and sales enablement strategies. Skilled in creating impactful content to drive customer awareness and product adoption. Experienced in leading teams to develop campaigns and define narratives for both in-product and external stakeholder

📞-6394298633

📩-[email protected]| [email protected]

Medium

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LinkedIn

Udacity Projects -2021

Project -1

**Prepare to Market 🔗**

Articulating the value proposition for the chosen product
Interviewing potential customers
Creating an empathy map
Constructing a customer persona based on the above.

Project-2

Market Your Content 🔗

Writing a blog post; theme: "Why I decided to enrol in the DMNenrollD"
Crafting social media posts to promote blog posts

Project-3

**Run and Evaluate a Facebook Campaign🔗**

Building and running a Facebook Advertising Campaign for 5 days with a $100 budget.
Evaluating the results and providing recommendations for future optimization.

Project-4

Conduct an SEO Audit🔗

on-site SEO audit: Content
- Using the Moz Keyword Explorer Tool to identify keywords for the DMND site.
- Outline 3 blog posts to improve visibility in the search engine.
Technical SEO audit
- Improvie sites' HTML: title-, meta- and alt-tags.
Off-site SEO:
- Perform a backlink audit using the Moz OpenSite Explorer Tool.
- Link-building: using the SEMRush tool, identify relevant, high-traffic sites to gain backlinks.
Performance testing
- Perform site-speed and mobile-friendliness tests, and explain why each is important.
Provide recommendations to improve the website from an SEO perspective.

Project-5

**Run and Evaluate a Google Ads Campaign🔗**

Building and running a Google Advertising campaign for 5 days with a $50 budget.
Evaluating the results and providing recommendations for future optimization.

Project- 6

**Evaluate a Display Campaign🔗**

Evaluate a display campaign in terms of
- ROI
- which Ad performed best
- which audience performed best
provide recommendations for future optimization.

Project- 7

**Market with Email🔗**

Creating a three-touch email campaign using the MailChimp.
- Planning and creating the content.
- set up an email calendar.
Analyzing campaign results and providing recommendations for improvement of subsequent emails.

Increasesd Traffic and New Users for the freelance Gig

Organic Traffic AUDIT SEO.pptx

Product/Growth Marketing by using different Frameworks and Marketing tactics

Product	Link
Zapier	‣
Blaze AI	‣; ‣;‣
Edu-Fund	‣
Rang De	‣
Hash Fame	‣
Akaine - Identified segment , positioning and Market Research doc.	‣ ‣
Brand Positioning with helpful content the problem respective is solving , while maintaining the brand tone.	https://www.canva.com/design/DAGdvVbmCMk/JcOMa6p7RWaIIZQ4b9sBAw/edit?utm_content=DAGdvVbmCMk&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
Ebook to aware the prospect about latest trend	https://1drv.ms/p/c/0a78be32eacfbc4c/EaLTXPNd92VNjReKxtbHIngBlDzGQJRXdmZbraZP2rB3Rw?e=q8I2Ux